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Having a wonderful medical website without a powerful SEO strategy is like having a limousine without gas. Any website will get noticed only if it is optimized properly to attract the attention of search engines, especially in this highly competitive digital ecosystem.
Every website aims to achieve top rankings in search results. The truth is only very few websites can stay on top of other sites. In fact, the majority of Internet searchers do not look beyond the top 5 search results.
So, every practice asks this question, “How long will it take for my website SEO to work?” And this article aims to provide the answer to this question with a substantial explanation of SEO. So, keep reading!
Why does medical SEO deliver results so slowly?
Before explaining the reason for SEO is so time-consuming, let’s first understand how a search engine works.
Search Engine Optimization (SEO) allows searching the internet for information. Internet users get that information by entering varied keywords into a search engine. As a result, the search engine pulls the appropriate websites so that the users can explore.
Having a powerful medical SEO strategy will amplify the chances of bringing the website to the search engine results. This step can increase the volume of targeted traffic to your website as well.
SEO works through website optimization with popular related keywords in such a way that the website ranks higher among the search results.
How does it happen?
Search engines use web spiders or web crawlers, a type of bot, to crawl through every page of your website. After crawling the pages, they get indexed and saved in the search engine database.
Though it sounds simple, it is a lengthy process. That’s why older websites mostly have a higher ranking when compared to new websites.
Simply put, search engines are unpredictable in updating search results. It can happen tomorrow or in two weeks. You are left with no choice but to wait.
How long will it take for my website SEO to work?
There is not a definite answer to this question as it depends on the goals and strategies you follow. For most medical practices, it takes 3 months on average for your website to rank higher for specific keywords.
According to Google, if your medical website is brand new, it will take 4 months to 12 months. If you already have a website that’s more than a year old, you can see improvements within 1 month to 3 months.
However, ranking depends on the following major factors such as:
- Having a domain authority of 50 or above
- Competitors’ SEO
- Content quality that should add value to the users and search engines
- Mobile site page-load to be less than 4 seconds
- Website structure and E-A-T score
- Inbound and outbound links
- Images and videos tagging
- org implementation for having structured information within your website
- User experience
There are a few steps to help speed up this process for quick results:
- Invest more in keyword research for faster resultes.
- Focus on creating relevant high-quality content.
- Promote your content on social media to reach a larger audience.
- Maintain your Google My Business profile.
- Target local search for better ranking in less time.
Wrapping Up
Consider medical SEO rankings as a marathon and not a sprint. SEO optimization for higher rankings is not a one-time job. It is a constant process, in which you need to put consistent efforts.
So, how long will you have to wait for significant results from your website SEO strategy? Many people say it depends, but HealthSoul has an answer. At HealthSoul, we know how to get results as quickly as possible with our advanced SEO strategy.