X

How does online review generation play a vital role in your medical practice?

Demand for medical care has never been higher. Dwindling physician supply, population growth, and the expanding elderly demographic are all putting pressure on the United States healthcare system. As a result, physicians spend less time with patients and more time on paperwork and administrative tasks like managing patient records. Hence, building an online reputation in a medical practice is not an easy task.

Online review sites can have a significant impact on your clinic’s reputation, which may be why it is so important for you to monitor them closely for positive or negative posts about your practice—particularly reviews about sensitive topics such as wait times or billing issues. Online review sites may be one of the most powerful tools that you have in the battle to win new patients. More than half of consumers seek out patient reviews when choosing a physician, and 19 percent say they wouldn’t even consider visiting a physician if they had negative reviews online.

Reviews can also make or break your practice—90% of consumers will choose to visit doctors with four or more stars, while only 11% will see doctors with two or fewer stars. Reviews are powerful and, as with any advertising platform, it is important for your practice to be aware of how you can best interact with your reviewers.

It can be difficult to monitor multiple review sites, so many practices are turning to online reputation management services like HealthSoul that provide them with more detailed information about their online review generation. As a result, more and more practices are beginning to look into online review generation for their medical practice.

So, let’s first understand what online review generation is and how it works to improve your online reputation.

What exactly is online review generation?

 
Online review generation refers to a technology that allows you to create fake reviews of your practice on popular review sites like Yelp, Google+, or Facebook. These reviews are probably the most important internet marketing tactic that you will use in the battle to gain new customers. It will be an added boost that makes your business look like the best provider around and helps you weed out the negative reviews.

How online review generation works


A quick Google search returns many results for online review generation services, which are companies (and even some apps) that allow you to post fake reviews of your practice. They create a profile for each review, which is used to post a glowing review about your practice on whichever site you choose. These profiles are completely separate from any of your existing internet marketing profiles, so users will not know it is a fake account. The software then automates the postings so that they appear as if they were left by real customers who discovered you through Yelp or Google+.

While it seems like a straightforward process and one that could probably be accomplished by manually creating multiple profiles, the technology always knows which locations and reviews are the most relevant to each specific practice. This is a crucial element of online review generation—no one wants to read a review that says “I went to Dr. Smith’s practice on June 5, 2015, for my annual physical and everything about it was perfect!”

If you attempted to create these reviews yourself, you would have to remember things like the date of the visit and what service was provided during your appointment. This is where online review generation really shines—it allows you to craft custom messages based on reviews that are already written but not posted yet.

With HealthSoul’s online reputation management services, you can monitor reviews across 70+ sites, generate online positive reviews, manage negative feedback, get consolidated analytics, improve digital health scores, respond to reviews, and get email alerts as well.

Wrapping Up


Would you like to know more about online reputation management services through review generation? Connect with HealthSoul and our team will be available to help you.
Categories: Digital Marketing
Healthsoul:
Related Post