Social media is the go-to destination of communication for people across the world. Social media sites like Facebook, LinkedIn, and Twitter have billions of users. Hence, social media platform is the right place to grow your medical practice without spending time away from patients.
Are you wondering whether social media plays a crucial…
To find a care provider, people always turn to Google to find the best option located next to them. If your website appears on top of the search list, it shows that patients click through your website more and schedule an appointment.
On the other hand, if your practice…
Every provider, including healthcare professionals and care facilities, wants to showcase their service to the digital world, beyond their location. Digital marketing helps them from building their online reputation to attracting new patients and retaining them.
The significance of digital marketing in the healthcare sector cannot be underestimated. If you haven’t implemented this strategy yet, then…
Google Analytics is a freely available and popular web traffic analysis tool. It not only offers data but also helps you to understand the metrics you should focus on for more value. This article aims to discuss how healthcare digital marketers benefit more from using Google analytics. Before diving into that topic, let’s first understand what…
Having a wonderful medical website without a powerful SEO strategy is like having a limousine without gas. Any website will get noticed only if it is optimized properly to attract the attention of search engines, especially in this highly competitive digital ecosystem.
Every website aims to achieve top rankings in search results. The truth is…
Over the past few years, digital transformation and consumer behavior have changed the shape of the healthcare landscape. Healthcare consumers have become digitally savvy and are demanding the same transparency, quick response, and convenience as they experience in other industries.
Along with that, cost-consciousness among consumers is increasing as high deductible plans are…
The medical industry is advancing at a skyrocketing speed and to keep up with that speed, professionals in this field must opt for something different. The strategy that helps them stand out from their competitors is - Healthcare Digital Marketing. To improve the marketing strategies for medical practices, build online presence, attract more patients, and…
Before we begin, let us get an answer to this question - “What is marketing for you?” Mainly the answer revolves around marketing being a strategy of selling products and services to customers.
The answer is correct but incomplete. Marketing is the process of selling your products/services by understanding your customers, building and…
You need to be where your customer is. Your patient is online so it is imperative that the doctors should establish a strong foothold in the online world. According to a recent study, half of the patients look online for any medical symptoms and treatments, before visiting a doctor. If you have an online…