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To find a care provider, people always turn to Google to find the best option located next to them. If your website appears on top of the search list, it shows that patients click through your website more and schedule an appointment.
On the other hand, if your practice does not appear at the top of the search results, it shows that your competitors’ are taking the lead, which means you are losing out on new patients.
Do you want to outrank your competition and drive more traffic to your practice site? Read this article to know the basic strategies for a strong SEO.
Why SEO is very crucial?
As online search is the largest source of online traffic, SEO proves to be a crucial strategy for getting into it. It’s the top 3 search results for a search query that could convert into potential business According to the Search Engine Journal, nearly 15% of conversions occur due to proper SEO strategy, whereas only 2% of conversions occur through other forms of advertising.
What are the techniques to boost the ranking of your practice?
There are 3 golden rules to launching a successful SEO campaign:
- Understand your customers and examine their search habits
- Optimize the content on the website
- Convert the website visitors into customers
Having a strong SEO team can develop firm strategies to improve your SEO ranking followed by customer conversions. Let’s take a look at them here:
- Create keyword-rich content
The first step is to start thinking like a user who is performing an online search. Create a list of probable keywords they might use. Then find out the ones that generate maximum traffic on a monthly basis. Those keywords become a crucial part of your website content.
Next, build informational content like articles, case studies, medical news, press releases, white papers, and infographics on your site to develop a strong connection with your prospective customers. Keep them unique and informational so that your website stands out. Add proper headings, meta tags, URLs, anchor text links, and meta descriptions for content promotion.
- Optimize user experience
The first impression is always the best impression! Make sure to improve the connection your users develop with your practice website by optimizing the following crucial aspects:
- Site navigation speed
- Website design
- Website security
- Ability to scale the functionality
- Website loading speed
- Mobile optimization
- Better readability and user experience
- Lack of broken links
3. Optimize practice website with varied search verticals
Try to leverage other search verticals like Google images and SlideShare to develop a long-term increase in website traffic. Also, leverage social media (Facebook, LinkedIn, Twitter, etc.) to improve rankings as they play a major role in audience building.
4. Optimize for local search
In addition to your website, make sure to update your contact details accurately on the Google + Local Page as they would directly impact your Google ranking. Hence, having a mobile-friendly local search is crucial as it’s the first step to visiting a care provider. Optimize Google My Business listing as well so that your practice pops up as an alternative on local search results.
Looking for better rankings on Google followed by the inflow of more patients? Then, make sure to have a healthy SEO strategy. As it takes time to grow your practice, you should have the right SEO strategy to make all the difference.
If you are busy delivering care services to your patients, reach out to HealthSoul who can help you to outrank your competitors and begin to succeed online.