Promote a Healthcare Mobile App for Medical Professionals on LinkedIn

LinkedIn is THE platform for professional development. It is used to promote and pursue professional interests that include finding jobs and employees, marketing products, and even searching for startup investors. It has over 930 million members in over 200 countries all around the world. The number of members includes around 63 million registered companies.

LinkedIn can be effectively used for promoting a medical application. After all, the platform contains the perfect target audience for such apps — doctors or physicians who are conscious about the health and well-being of their patients and have an average to high income. In this article, we will help you figure out how to use LinkedIn for promoting your medical application.

Optimize LinkedIn Profile

The first thing your follower/potential client will see is your LinkedIn profile. You have to make sure it looks presentable and clear while providing all of the most important details of your brand. It is also vital for search page optimization since search algorithms strive to match the pages with the most accurate data to the search query.

One of the great things about LinkedIn is that it has all sorts of guides and tutorials on every platform feature. You can use the LinkedIn step-by-step guide for creating and completing your profile.

The simplest checklist for profile optimization will look like this:

• Provide the correct name and URL for your company and make sure they match those used on other social platforms.
• Upload a high-quality profile picture — showing the brand’s owner, the CEO, or the company’s logo, depending on your objectives.
• Provide a robust description of your professional activity with suitable keywords and your location.
• Add a clear cover image — preferably in calm tones, nothing too flashy.
• Complete the “About Us” section with all the necessary details.

Use a Cover Image as a Powerful Visual Communication

Visuals are very important on every social platform, and LinkedIn is not an exception. When you’re promoting a company profile, make sure to use the logo and images associated with your brand in your cover image.

Medical professionals often opt for traditional niche colors, like blue, white, and green, which are usually associated with healthcare. But if you have a corporate style and branding, including the colors — make sure to use them on your platforms to raise brand awareness and recognition.

Fill the “About Us” Section Properly

The “About Us” section on LinkedIn provides you with around 2,600 characters to talk about who you are, what you do, and how can you help others. You can fill it in by answering some simple questions:

• Who are you? (as a company)
• Where are you located?
• What services or products do you offer?
• How can your products help people?
• What are your mission and values?
• How can people contact you to learn more?

You can check great examples with explanations here. You can use them for inspiration, but don’t copy-paste anything — make sure your content matches your company’s DNA.

Use Keywords

Keywords are another useful tool for LinkedIn promotion. They are the words people use to find products similar to yours. For example, in healthcare, it would be phrases like “medical assistance,” “health provider,” “health app,” etc. If you have them on your page, the search engine will recognize it as a relevant source for the reader. It’s noteworthy that LinkedIn bot can be used in this regard.

You can use keywords everywhere on the page but make sure to add some to the headline and the description. It’s preferable to use both short and long keyword phrases to attract and engage potential clients.

Post Regularly

Regularity is the key to success. After you set up your account, start posting relevant info on your page. For example, if you are promoting a medical app, you can post your own useful content, interesting articles related to the topic, company achievements, information about your team, etc.

LinkedIn has lots of advice when it comes to posting. It is probably the only social network that actually likes long articles, but it’s always better not to bore the reader with too many details. The recommended article size is around 500-1,000 words. The piece should be straight to the point and contain relevant info. You can and should add an image to each post to attract readers’ attention. The platform recommends using the maximum pixel size of 1280 x 720.

Also, remember the 20-80 rule. 80% of your posts should be useful to your audience, while only 20% should directly and explicitly promote your brand. Consider creating a content plan that will help you structure the topics to write about.

Grow Your Audience: 7 Surefire Ways

To promote any type of product or service on LinkedIn, you must know your target audience in detail to engage with it. For example, if you want to promote your medical app for physicians, you should understand what they are interested in the most.

It could be medical study news, office management issues, the latest know-how and relevant info, etc. Study your audience and their needs first, and then start testing out content formats as well as free and paid ways to attract them to your profile.

1. Invite Your Connections

The first rule of thumb to establish your social presence is to add every relevant connection you have. Add all first-degree connections recommended by LinkedIn. Search for profiles of your acquaintances in the medical sphere and invite them to follow you and follow them as well. The more connections you have at this point, the easier it will be to grow their number even more.

2. Write Target Posts

When your company has over 300 followers, you can start creating targeted posts. This tool is used to tailor the content to the specific audience sorted by a range of filters. Filters can include specific regions, language preferences, organization size, functions, or industries. Such posts will display in the feed as well as on your page.

3. Don’t Forget About Hashtags

Hashtags have been helping people to attract followers even before paid marketing methods. They allow you to define what the info is about and your potential followers/clients to find this info using hashtag search. Hashtags start from the # symbol, followed by the keyword or a phrase without spaces. Add up to three hashtags to your post to make it appear in tag feeds.

4. Use Paid Promotion

LinkedIn also has a range of paid promotion options. You can boost your posts, create ads, and launch advertising campaigns through your company page. The platform has lots of options, so you can get an expert consultation from Diversido specialists to learn more about them and find out which one will work best for you.

5. Ask Your Team to Share

Ideally, the content on your company page should be so compelling that your team will gladly share it within their networks. You can ask your employees for their insights on the info you provide, get some feedback, and learn about interesting topics to cover in the future. Collaborate with the members of your team on some posts and ask them to share these posts on their pages as well.

6. Promote Your Page Everywhere

In order to establish a strong media presence, your social media account should be everywhere. Add the link to your LinkedIn account to your company website, across your other social channels, and even to your email signature. Make it easy for your clients to get in touch with you and see your activity throughout the platforms.

7. Host a Virtual Event

And the option for the bravest ones — host virtual events. Livestreams are a great way to build community and attract an audience to your page. Learn about the pool of questions that your audience is interested in and promise to provide some insights. Don’t discourage if the first few streams only attract a few people. The more you work on your account, the more relevant viewers you will attract and engage.

Why Is LinkedIn a Powerful Tool for Your Business?

The mentioned advice will get you started and help set up your account as a medical startup. But as your services get more targeted, you need to dive deeper, and here a team of experts can do wonders. Don’t hesitate to hire marketing professionals if you need a consultation or assistance with your account. Remember, that investing into marketing can bring you highly-motivated clients and ensure your product sells.