How To Market To Medicare Patients

There is a small window when a person who turns 65 is eligible for Medicare. The window is three months before their 65th birthday, three months during, and three months after. If you are not careful, you might miss the small window to market to this age group. Of course, you may want to start the process slightly earlier for more aggressive marketing. Marketing as soon as and as much as possible is never a bad idea. After all, the magic number for marketing is seven. A person needs to see something seven times before they decide to take action on it. But, how do you market to Medicare patients? We have got the scoop on what you need to do to market to Medicare patients successfully.

Direct Mail & Emails to Medicare Patients

Direct mail may seem out-of-date, marketing-wise. However, as technology progresses, it seems that is the only way to reach people. With younger generations being introduced to technology earlier, this may be the case, But many 65+ patients still avidly go through their mail. Therefore, targeted flyers or informational mail is an excellent way to target Medicare patients. Most 65+ people have an email, as well. Therefore, sending weekly, if not daily, e-mails about setting up their plan is essential.

Informational Blogs and Social Media Post for Medicare Patients

An informational blog may seem more indirect, but it is an excellent way to get your company name out there and show the 65+ community that you care enough to spend the time to inform them on the process of picking a Medicare plan. Sometimes, all a person needs is a little push, and an informational blog might just do that. Posting at least once a day on your social media account can help with outreach too. Creating a paid campaign can be a good idea to help boost sales and generate more outreach to the right people.

Events for Medicare Patients

With the outreach developed through your social media, informational blogs, direct mail, and email, you can plan informative events for Medicare patients. It is more likely that people will sign up when in person, too. Plus, having an event gives your company a personal touch and gives people a chance to ask questions in person. To boost your event, you can provide flyers and informational documentation to sign up or call for more information if they are not quite ready to take the plunge yet.

Hospital Newsletters for Medicare Patients

If you can get a spot in a hospital newsletter, this is a great way to reach people who are eligible for Medicare. You can contact your local hospital or doctor’s office and ask how much it would be to snag a spot in their newsletter. Someone is bound to pick it up when they are waiting patiently for their doctor’s visit, and this can result in a sale.

Commercials & Radio to Medicare Patients

Another great way to get the word across to Medicare patients is to create an eye-catching commercial to let them know that you are in business and want to help. In addition, you may want to research which channels people 65+ are watching to make sure you reach the right audience. Radio is another option where you can reach a broad range of the older community. Just think about how many oldies stations there are, but you cannot go wrong putting it on any classical radio station because so many people listen to many different types of music.

It may seem intimidating at first, but these options are an excellent place to at least start marketing to Medicare patients. You can get as creative as you want to, but just watch the numbers on sales conversion to make sure what you are doing is working. If you need a little more help on marketing to Medicare patients, click here.