How Healthcare Services Can Drive Better Outcomes with Four Data-Informed Patient Engagement Tactics?

How Healthcare Services Can Drive Better Outcomes with Four Data-Informed Patient Engagement Tactics| HealthSoul

Engaging with your patients the right way can help improve your outcomes multiple times. The treatments and medications you give to your patients won’t help them in the best way if you don’t accompany it with the best patient engagement strategies. How you communicate and build a deeper relationship with your patients will affect how they will recover from their health conditions. Here are some tips to drive better outcomes with four data-informed patient engagement tactics:

1. Personalizing Patient Communications Based on Initial Health Assessment

The initial health assessment you perform for your patient is important in helping you understand the health conditions of the patient. You can also understand the type of suffering that your patient is experiencing with the health conditions that they have. This initial information can help you create the best treatment plan for the patient, along with the best way for you to engage with the patient to help improve their health conditions.

The data you get from the initial health assessment is very important, because it holds the key for you to connect and communicate with your patient in the best way. By showing your understanding of the patient’s condition and telling them how they can improve their health condition, you are engaging the patient with a much more meaningful communication, which can build their trust in your healthcare organization.

2. Connecting to the Patient’s Personality based on CRM Data

The CRM data in your healthcare organization can also help create a better engagement with your patients. The CRM data contains important information about your patients, such as demographics, health conditions, treatment history, interactions with the call center, behavioral patterns, and so much more. You can use this information to your advantage, helping you in creating better communication for each patient.

Your patients will feel more at home if they talk with healthcare professionals who understand about them. The CRM data can help you build a more personal communication with the patient, which can help them build the motivation to keep on getting better. It gives your patients the feeling that there are people close to them who are supporting them to get better.

3. Using Patient Activation Measure to Encourage More Patient Involvement

Managing patient activation is important to help you treat the patient’s conditions in the best way. Patient activation helps measure the level of involvement of your patients in improving their own health conditions. So, encouraging your patients to manage their own health is very important, as you can help your patients get better soon if they can manage their own health.

The Patient Activation Measure (PAM) can help measure your patient’s involvement in managing their own health conditions. It has a scale from 1 to 100, and your responsibility as the healthcare service provider is to ensure that the PAM scale remains at a high level. Thus, you will need to create a plan to engage your patients in better ways as you improve their Patient Activation Measure scale, such as by educating them about how important it is to manage their own health, giving them the action steps to prevent similar health problems from happening, and so on.

4. Making Use of the Clinical Propensity Modeling

Propensity modeling is the evaluation process you can apply to determine how your customers will respond to your offer. In the healthcare industry, using clinical propensity modeling can help you understand more about your patients and how they might respond to your treatment and your engagement strategy. You can gather important data about your patients with the clinical propensity modeling, allowing you to reach them and communicate with them in better ways.

Another advantage you can get from clinical propensity modeling is that you can also target a group of patients with your patient engagement strategy, so you don’t need to create an engagement plan for the individual patient. With this data, you can predict their behaviors, so you can determine the best course of action to help them achieve better health. This strategy can help you drive better outcomes for your patients.


These are the tips healthcare services can follow to drive better outcomes using four data-informed patient engagement tactics. There are various ways for healthcare services to gather important data about their patients. The best way to drive better outcomes for your healthcare services is to make use of the various important health-related data you have gathered from your patients and use the data to create the best patient engagement strategies. This way, you can build more personalized communications for your patients that can boost your patient’s success rate and satisfaction.