Creating The Perfect Domain Name For Your Business
Every company needs an accessible and professional website to sell their products and services. This means getting the perfect commercial domain name that showcases your brand and drives traffic with ease. The problem is that you can’t just create any name you want and use it. For a start, the name has to be available. Second, the name has to be well-crafted and effective. Here are some tips on creating the best possible domain name for your business and how to take advantage of domain name search engines.
How To Choose The Perfect Domain Name For Your Business
1) Finding A Memorable name
This is where most people start. However, what you think is perfect for the job might actually end up causing you a lot of problems. For a start, you need to keep it short and sweet. This might sound impossible when you have a long company name and want to stand out. For example, let’s say you’re the Taylor brothers trying to promote your family plumbing business in Maine. If you start putting Taylorbrothersfamilyplumbingmaine.com into a browser, it’s way too long. People will get the words the wrong way around, misspell things, and give up before they get it right. Leave out the Maine part and let your local SEO tools handle local traffic. Either shorten the name or use something unique and memorable that’s more concise.
2) Finding A Name That’s Easy To Type
Another consideration when coming up with the perfect name is the type of characters within it. If you wrote out the name without spaces and hyphens, would it still be easy to read? Words that appear to run together and double letters can make that more difficult, so avoid those as best you can. As for those hyphens, ditch those too. It makes your website look amateur, and customers will assume the same goes for the quality of your services.
Whatever name you come up with, you have to be sure that it’s available. There is a good chance that someone else has come up with it before unless it’s 100% unique to your business. Going back to that earlier example, shortening the name to mainefamilyplumbing.com might be too vague. The only way to be sure you have a winning name you can use is to conduct an online domain name search. Find a leading provider in domain names and see what’s available. If the name ticks all the right boxes and it’s there for the taking, snap it up fast.
3) Using The Right Time Of Domain Name
It’s also important to use the right extension to make your site as visible as possible. Generally, websites will end with .com in the United States, but some are .org or .net. These additional extensions serve their purpose, but you have to use them correctly. A .org domain refers to an organization, often one that operates as a nonprofit. That’s why you’ll find a lot of charities using this one instead of a .com. A .com is far more commercial, where companies are looking to profit from their visitors through the sale of products and services. So, if you’re a local service provider looking to increase business, this one’s for you. Other examples you will see online include .edu, .gov, and .mil. These are pretty self-explanatory and nothing you’ll need to use. The .edu ones are purely for educational institutions, like colleges. So, unless you suddenly become accredited to provide distance learning courses, this isn’t necessary. Meanwhile, .gov refers to the government, and .mil is the military.
The best approach is to avoid the .net and .org options where you can and get a stronger .com domain. Again, it’s all about professionalism. If a .com version of your domain name is taken, take that as a sign that someone else is operating under that name. That is unless a rival has taken your name as a precaution. This, and the use of additional extensions like regional variants, leads us to the next point.
Securing Multiple Domain Names For Your Business
You want one primary .com domain name that perfectly encapsulates what your site is all about and generates enough traffic. Everyone searching for services like yours in your area should end up at this landing page or the site’s additional service pages. However, this doesn’t mean you shouldn’t get more domain names for your business. In fact, the more you have, the better. You can buy alternative versions of your domain name with those different extensions, spelling errors, or similar search terms. The first benefit is simple – if you own it, no one else can take it and use it against you. From there, you can also develop those sites to with redirections to send lost traffic in the right direction. Additional domain names are also a great idea if you have plans to expand into other regions in the future. This might not be on your radar as a local service company, but it’s worth considering. A co.uk extension could bring in foreign traffic from those looking for advice on your specialist area.
Finding Cheap Domain Names Online
This idea of getting as many domain names as possible for your business is a little daunting because it doesn’t sound cheap. However, there are sites out there that can trawl through all your available options and get you something suitable at an affordable rate. This affordability and ease of use means you can then bulk buy. Go through all those alternative versions, spelling errors, and extensions to get as many domain names under your name as possible. Even if all they do is direct people to your primary domain, it’s better than someone else having them.
So, there’s no time like the present to start thinking about the perfect domain name for your business. Brainstorm ideas with your team to find something short, unique, and memorable that will perform well. Come up with all the alternative versions, too. Then, go shopping for a great deal via a user-friendly domain name search engine.
