Link Building as a Part of Healthcare Digital Marketing Strategy
Promoting your clinical institution or medical establishment is crucial nowadays because many people go to Google to search for anything. That is why you need to have a healthcare website, first of all, and promote it with SEO for healthcare industry. This includes quality link building strategy, technical characteristics improvement, keyword research, and other SEO approaches.
You should also keep in mind that healthcare marketing and SEO come together. That is why, we have prepared several essential tips for you on how to implement SEO for the healthcare industry website. Also, you will get to know how to combine your SEO strategy with digital marketing efforts.
What is SEO for Healthcare Industry?
As you know, any website regardless of the business it belongs to uses search engine optimization. This helps businesses to become more visible online and sell more products via digital channels. Also, website optimization greatly helps to increase brand awareness with the help of the internet.
Similarly to other spheres, SEO for the healthcare industry comprises a range of on-site, off-page, and technical techniques. However, all these approaches are focused on the healthcare industry distinctions.
Healthcare establishments, including hospitals, medical institutions, and private clinics, should also consider using SEO for their professional websites. This would help people find the medical services they are searching for in your medical institution.
Even though large hospitals are known by almost everyone in the area, they should also consider SEO for promoting their websites online. That way, people would be able to find detailed information about the services a hospital offers and any other information they need. As a result, the load on the information desk and support service department would descend.
Private clinics and individual medical practitioners can benefit from SEO for the healthcare industry in order to increase awareness about themselves. For instance, using a monthly backlinks service combined with digital marketing efforts could really skyrocket the websites’ rankings.
How to Execute Quality Link Building Strategy?
As in any business sphere, the creation of a solid and confident link building strategy in the medical sphere is a must for effective website optimization. However, there is one small detail about link building strategy in the medical sphere – it should consider local SEO for the healthcare industry. Long story short – the link building strategy would work pretty well with backlinks from local agencies and other medical institutions.
We have prepared several recommendations for you on how to get those high-quality backlinks and what things you need to pay attention to.
Search for Brand Mentions
Very often it happens that other online platforms and websites could mention your hospital name without linking to your website. Finding such instances can greatly enhance your link building strategy in the healthcare industry. There are SEO tools and solutions that are capable of finding such brand mentions and referring to the websites where they appear.
Get .edu Backlinks
When you implement a quality link building strategy in the healthcare industry, the origin of backlinks means a lot. Under the origin, we mean the website it comes from, including its domain authority and the business sphere it is associated with. Google will highly value if those backlinks come from well-known websites that preferably operate in the healthcare industry as well.
The backlinks coming from websites with the .edu domain (that usually belong to large universities and educational institutions) are of particular value. As most medical establishments and hospitals cooperate with universities and scientific laboratories, you can take this chance to enhance your SEO strategy. Ask those educational establishments you work with for a backlink, and they will surely link back to your healthcare website from their educational website with the .edu domain.
Use Local SEO
Like in any other industry, the importance of local SEO means a lot in the healthcare sphere. This relates to the specifics of the operational activity of hospitals, medical research centres, private clinics, and so on.
Some medical services, such as consultations with doctors, are already offered online or on the phone. However, the majority of healthcare procedures take place on the site so people would usually search for a medical institution nearby. To appear in searches thus, you should intensively implement local SEO tricks.
Use specific keywords that contain the area name or mention location so that you will rank high for local searches. Also, rely on local medical services providers in your link building strategy to establish online connections with them.
Tips on Healthcare Marketing and SEO for Healthcare Industry
Apart from local SEO, brand mentions detection, and backlinks from the .edu websites, there are several other tricks you can implement in your healthcare SEO strategy. Those mainly refer to digital resources for healthcare marketing and SEO.
Video Content
A human organism still conceals a lot of secrets, so most people are curious about how their body functions. The healthcare industry, luckily, has some clues for explaining those secrets, in the video form, in particular.
If you have something to share with your audience and tell something interesting from the healthcare field, then start making videos. You may consider YouTube as an ideal platform that allows the creation of both long-form content and short videos. The latter is particularly helpful to grow your online presence and attract more visitors to your YouTube channel and healthcare business website.
Outreach to Bloggers
Another great piece of advice to implement in your marketing strategy and complement your SEO strategy is a collaboration with bloggers. Find those influencers that are experts in the healthcare-related spheres with plenty of followers. Collaboration with such bloggers will help to skyrocket awareness about the medical services you offer and increase the potential client base.
